Did you know that the majority of supporters donate to an online
fundraising page once they’ve been asked 3 separate times? Don’t be afraid to
communicate via email, text, electronic newsletter, Facebook, etc and ask for
donations more than once.
Consider making the first donation to your page. Make it an
amount that you think your supporters will respond to.
Set a fundraising goal around a meaningful number. Keep
in mind that one scholarship is valued at $5,000.
Supporters like helping you work towards your
goal. Sending out an email when you are at 50% of your goal is super
motivating and allows everyone to see how their donations are impacting
The more, the merrier!
Encourage others to join your team and work together to exceed your goal.
If you have team mates, consider
different ways to motivate them. Competition typically works, especially
since everyone can see each other’s progress.
Tell a personal story about how you and/or a friend or
family have served in the military and why raising money for scholarships
means so much to you.
Make a video introducing your supporter to the Folds
mission, why they should support it and upload it to your personal page.
Make sure the call to action – “click the donate button” - is clear.
Update these videos weekly to reflect your progress in “real time”.
While your campaign is active, claim Friday’s as Fold’s
Friday and send out your online page link at least once per week along
with a new recipient video telling their story and how Folds has made a
positive impact in their lives.
Set a deadline or time frame for donations. It’s
generally easier to raise money with a deadline. It gives a sense of
urgency. Of course, you can always make exceptions to the rule if a
donor misses the deadline as we never want to turn away a donation.
When you get a donation to your page, you will receive
a donation alert. We have a special thank you email within your
participant center for you to thank your donors. This motivates them
to give again and makes them feel as though they are making a difference.
Ask your supporters to SHARE your page with friends and
At the end of your campaign, you might want to consider
sending each donor a personalized, hand written thank you note.
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